Only one month to go before the start of the Brazil-Canada 3.0 International Conference, in the city of João Pessoa. And even with 30 days remaining, over 1,000 people have already booked their place through the official website set up for the event which this year will address creative processes in the convergence industry.
According to Percival Henriques, president of the National Association for Digital Inclusion (Anid) and one of the Conference enthusiasts, this theme centers on the new economy, which moves billions of dollars and in which Brazil is starting to lag behind, losing around R$ 5 billion from the commercial balance sheet with respect to software.
"Although Brazil has a tradition in the Information Technology industry, today we are mere consumers, the second largest market on Facebook and Google Brazil today is the second most sold media. And Brazil-Canada is fruit of a commercial agreement between president Dilma-Rousseff and the Canadian minister which addressed topics of interest for both countries. From all this discussion, on the part of TIC, Canada has an experiment which determined that by 2017, all civil and commercial acts in Canada will be on-line", he explains.
This is the second edition of the conference held in the state of Paraíba. This time round, the focus is on content production and stimulation of creative processes, encouraging local production of technology, in particular between students and start-up companies.
"We have a competition among ten Canadian companies and ten Brazilian companies, in which the winners from each country will participate at the Canada 3.0. Nowhere is it written that the next Facebook cannot be created in Brazil. It's not easy but it isn't something that Brazil does not do. Right now we are lacking incentives", Percival explains.
He mentions the TI Maior (More IT) program, set up by the Federal Government, which has invested approximately R$ 500 million as an incentive to companies to carry out experiments, which may or may not get results. "We cannot guess what will or will not work. We have been to the incubators in other countries and today the entire sector is gathering more steam", says the Anid president. He recounted the case of the Paraiban company Yupi, that won the first start-ups competition in the first edition of the Brazil-Canada 3.0 and will be relating their experience during their trip to Canada, the contacts they established with investors while over there, some of whom have pre-agreements in the pipeline.